T3, the Austin-based innovation agency, this week presented a new digital experience for Genghis Grill Prices, a Mongolian Concepts restaurant brand. T3 redesigned the brand’s website and technology stack from the ground up to deliver a much better brand experience and drive online ordering.
“Genghis Grill guests love our interactive and customized dining experience, and we wanted to replicate that personal element and ease of access across our website,” said Doug Willmarth, Chief Marketing Officer, Mongolian Concepts. “Our new site not merely offers a more interactive and user friendly customer experience, but it additionally establishes a good technology and site design foundation that can be extended to support our other brands efficiently.”
T3 leveraged its extensive restaurant and digital expertise to design an adaptable, mobile-first online ordering and loyalty experience to support the company’s Genghis Grill brand. T3 is known for its digital transformation in the restaurant space, driving a lot more than $2 billion in sales for the restaurant clients including Pizza Hut, Le Pain Quotidien, Auntie Anne’s, Moe’s Southwest Grill and a lot more.
“We were proud to assist Genghis Grill launch a website experience that changes the way the brand engages with fans to drive the company forward,” said Ben Gaddis, T3 President. “We worked hard to help make the newest site practical and useful, but more importantly, we leveraged customer insights to create a completely personalized and cohesive experience for guests.”
Enabling the simple and fast customization of Genghis’ Signature Bowls using their 80 ingredients was actually a point of emphasis. T3 designed an intuitive process to “Make Your Own” bowl, rendering it easy for customers to mix the meats, vegetables, spices and sauces they desire. The website and ordering process also seamlessly integrates to the Genghis Rewards loyalty program, letting customers earn rewards to redeem free or discounted items.
These updates required a new technology stack, integration with industry-leading partners including Olo and Punchh, the development of a flexible content management system (CMS) as well as the incorporation of T3’s proprietary Product Enrichment console, that enables for richer information and imagery to become displayed through the menu. These technology improvements, coupled with a refreshed visual design system, position the newest Genghis Grill site to exceed customers’ expectations with an effortless ordering process.
T3 helps clients build Useful Brands™. It is one of the largest independent agencies in the nation with offices nationwide. Ranked alongside the world’s top innovation agencies, T3 works together with Allstate, UPS, 7-Eleven, Capital One, Pizza Hut, Rite Aid, FOCUS Brands (Auntie Anne’s, Carvel, Cinnabon, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s) as well as other clients.
About Mongolian Concepts
Mongolian Concepts is definitely the leading build-your-own stir-fry restaurant group owning and franchising over 90 Genghis Grill, Flat Top Grill and bd’s Mongolian Grill restaurants. Founded in 1998, Genghis Grill Hours Today is renowned for its fresh, hot and healthy food, and gzgtby interactive dining experience. At Genghis Grill, guests can forge their flavor by creating a bowl full of exactly what these are craving from over 80 fresh ingredients and flavorful sauces. For additional information, visit genghisgrill.com.