The virtual world is getting even closer to becoming a reality with the announcement of net-based operating system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The current market has become fiercer everyday, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on until the initiatives driven by market biggies be a reality or may be until 2020.
Online Marketing is really a concept which became favored by Google emerging since the dominant leader in the search market. In 1998, Google was founded by Larry Page and Sergey Brin when the two were attending Stanford University as Ph.D. candidates. Then the real game began. Website Marketing was dubbed to be the procedure of promoting websites online or online medium to drive traffic to the website or business, and so generating leads for the business.
The initial trend of internet marketing prior to the events of Google was very simple and consisted of limited procedures to be followed. But, right after the advent of the Google era, things changed. People began to think differently and new techniques of digital marketing came into existence when search engines like google, especially Google, began to transform themselves because the blue water navies from the mighty ocean called the Internet or the Virtual World. Possible head-on collisions caused by the evolution of search engine listings were tackled by the introduction of different internet marketing techniques. Search engine optimization is one one of them.
Seo (SEO) technique was invented when the concept of search engine listings was introduced to the people in virtual world during the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has evolved rapidly ever since then.
Through the initial events of SEO, the keywords or key phrases would be stuffed into the website profusely within the text content and the Meta Keywords tag, and the website would rank searching engines for related keywords. But, during the later stages, as search engine listings evolved, the concept of backlinks (virtual voting system) came into existence plus it became a purely number game. Websites with lots of keywords stuffed into them along with more backlinks than their competitors would achieve greater rankings in SE listings. This way of easy going SEO tactics was shattered with all the emergence of Google.
Google entered the search market using a bang and changed the guidelines of the game completely. It started with the development of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a new concept called quality into the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, and with quality webpage content began to rank higher in Google’s search result for respective keywords.
Throughout this evolving era of search engine listings, webmasters utilized to gather in undisclosed online community forums and discuss the tactics and methods of SEO. A Googler in disguise would assist them and supply insights from the Google SE updates. But, this can be no longer followed aside from the Black-Hat techniques, that are unethical methods for performing seo, and from the webmaster guidelines provided by search engines like google. The Googler in disguise has emerged into the outer world with all the identity and name Matt Cutts, the head of Google’s anti-spam team.
In today’s world, SEO is no more a fairly easy play. It has evolved through the keyword stuffing and quantity days to another era of quality and perfection. Many business people still believe that anyone having a basic knowledge on SEO and internet or perhaps by studying related content and reading study material can perform search engine optimisation tasks. But, this myth is kndxmq more alive and look engine optimisation should not be performed because it was being handled during the 1990’s. Since search engine listings have evolved and have advanced significantly within their sophistication, online search engine optimisation could only be handled by a specialist or an Website Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of data, including analytics.
Thus it can be clearly stated that search engine optimisation is loaded with quality data gathering, analytics and precision achieved with calculations. As it is a very competitive world that requires regular data analysis and satisfaction monitoring of sites for related keywords on search engine results, it is better for business people to leave all of the complexities and headaches to experts, unwind and relax, and expect good quality results.