Webmasters who own PBNs take part in covert activity. They need to conceal their network from prying eyes. Because of this, they prevent bots from brands like Ahrefs and Majestic from crawling their sites. That way, their clients’ competitors can’t see what they’re doing.
It’s all pretty clever, however the clients of those PBN owners put a great deal of faith in their ability to cover their tracks. If, for reasons unknown, those tracks aren’t covered very well, then those PBNs could easily get discovered and all of their backlinks will be worthless. Remember additionally that the way PBN owners block bots from crawling their internet site is actually by updating the robots.txt file. But there’s no written law which says any company must obey what’s inside the robots.txt file!
Even worse, bots can see what’s in the robots.txt file. If this looks like the website is blocking plenty of bots from crawling, that might in and of itself become a sign to Google that the website is shady. If Google does determine that this site is link-spam haven, then expect the backlinks on the site to be worthless.
People who own PBNs aren’t managing a charity. You’re going to have to purchase your backlinks. How much are you going to pay? That will depend on the standing of the PBN owner and if you’ve got the hands on the promo code. Generally, be prepared to spend a few hundred bucks for about 1 to 5 backlinks. Each backlink will come coming from a different domain on the PBN.
In return for the amount of money, you’ll often get virtually no evidence that this links you purchased are live anywhere. Why? Remember, PBN owners hide their sites. So as opposed to getting a list of pages with backlinks, you’ll just get a listing of domains including your links with TF/CF info for each domain.
Another reason to test PBNs and buying backlinks: it’s usually the case that they’re run by a single person who may have hardly any free time. Consequently, the PBN webmaster “creates” content for you personally by just spinning existing content on the web. If you’re not familiar with the concept of “spinning,” it’s wherein some blackhat enthusiasts take content that’s already on the web and use software to paraphrase it. That’s the way that they avoid duplicate content penalties.
The problem is that spinning software isn’t anywhere near perfect. It’s often the case that spun content looks like something written by a young child in Kindergarten. If Google detects poor grammar inside the article that links back to your website, you are able to bet it can devalue the link. When that takes place, you won’t get anything for the money you spent.
Webmasters who host PBNs are also notorious for making use of shortform content. A backlink you buy will usually end up in a write-up that only has about 300-350 words. Put simply, PBN owners do just enough to help you get a little bit of qunpqg juice. That doesn’t look authentic, and it also probably isn’t likely to fool Google for considerably longer. Take into account that you’ll see far better SEO benefits with longform content, which is rarely offered once you purchase backlinks.
We’ve already highlighted a couple of ways in which Google can determine if you are buying backlinks. First, it could find out if the web site is trying to cover its tracks digitally. Second, it might get on the spun content.
There are many ways that Google knows, though. For instance, a number of your backlinks may not be relevant. Should you buy a backlink on a website that deals with pets plus it points for your site that’s about auto repair, Google’s algorithm will realize that. The backlink won’t appear “right.”
Also, if you go cheap and pay for backlinks from low-quality websites, Google will quickly determine that they’re probably spam. Moreover, you can be sure that the folks at Google are monitoring the black hat sites to discover people selling backlinks. When you can locate a vendor that’s selling backlinks, so can Google.